"Google and marketing research: Tools and projects"
Mr. Pablo Pérez
(Senior Marketing Research & Insights Manager - Google EMEA)
Pablo is a market insights manager at Google, where he leads retail research for EMEA. In the last few years, he has been researching retailing using a combination of Google's data, industry knowledge and deep human understanding. Prior to joining Google, he spent 10 years as insights manager in P&G. Pablo holds an MBA from CEIBS and an MSc in Physics, and is a regular speaker on evolving consumer behavior.